FORWARD FOR NIPR
By Kabir Dangogo
Institute of Public Relations clocks 45 next year.
By this time, it will be the second oldest national
PR association on the African continent next to
the Public Relations Institute of Southern Africa
(PRISA) which clocked 50 last May. The NIPR has
played a strategic role in creating the enabling
environment for PR practice, not only in Nigeria
but also in Africa. With the coming of age of
the Institute, Nigerian PR practitioners look
forward to the Institute playing and excelling
at the global level like its counterpart in South
Africa. This expectation finds rhythm with the
ongoing efforts of the Federal Government to see
that Nigeria truly becomes the “giant of
Africa” in all aspects of the human endeavour.
But to achieve this feat, Nigerian PR professionals
need to do more than just organise themselves
into a second oldest association on the continent.